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SoCalHoo

Joined: 8/14/98 Posts: 4975
Likes: 771


Advertising for auto insurance is based on the likely tv audience


TV for "non-traditional" auto insurance tends to be aimed at people struggling to get, afford, or think they are paying too much. Humor is used because it helps relieve the pressure. It implies getting insurance or getting a lower rate is easy, not too serious a deal, etc.

(In response to this post by ARKHOO)

Posted: 08/14/2019 at 3:21PM



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Current Thread:
 
  
The real Road to Redemption story... -- ARKHOO 08/14/2019 10:25AM
  I love the concept. -- CDCHoo 08/14/2019 12:13PM

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