Trying to sever the UCLA deal they preposterously overpaid for to beat out Adidas & looking like they will also try to sever their deal with Cal.
Those institutions are going to take a huge hit if they are compelled to go hunting for a new apparel/shoes company deal in this new not normal economy. No way will Nike or Adidas pay these market top prices.
UA has over $2bn in sponsorship deferred liabilities. The company is hemorrhaging cash. Their market cap is now under $4bn. Seth Curry got hurt, disappeared for a year at the worst possible time, & Bryce Harper went from the new Micky Mantle to a glorified brooding Dave Winfield.
But hey, they’ll always have those Maryland state flag third unis. So there’s that.