Nike is making a *Nike* brand, not a UVA brand
That's why the designs and fonts are similar across schools that don't put up a fight with Nike. It's why Nike wants UVA and VPI to have the same font. Obviously, folks at UVA who sign off on this stuff didn't put up a fight with Nike. There might be non-obvious reasons for this. Folks keep referring to UVA as Nike's client, but Nike gives UVA millions of dollars a year in cash and goods. That kind of means that UVA works for Nike instead of the other way around. Some schools have the clout to flex against Nike and get unique designs. I would think that the University of Virginia would be such a school, but either it's not, or folks at UVA don't understand that our university does have that power. [Post edited by 007 Hoo at 10/30/2020 4:18PM]
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In response to this post by chicken)
Posted: 10/30/2020 at 4:10PM