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Joined: 07/10/2015 Posts: 4280
Likes: 4650

No, it was when they ran out of the old Stitzel-Weller distillery bourbon

that they used to age to make PVW. Just a few years ago. Julian Van Winkle took over in 1981 when his father died, so yes, 3rd gen, but the original PVW was really just dumb luck when there were barrels of old Stitzel-Weller made by Julian and his father that Julian was able to buy up. And then it took off like a rocket and he entered into a partnership with Buffalo Trace to start aging whisky when it became clear that the old stuff wasn't going to outlive the demand.

I highly recommend Pappyland, if you can get past the sappy crap the author tries to interject about his own life. (Let's face it: people are reading the book because they're PVW fans, not because they want to hear the author's views on racism and updates on his wife's pregnancy.)

(In response to this post by Zhoo)

Posted: 04/20/2021 at 4:07PM


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