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The Hook

Joined: 08/14/1998 Posts: 31698
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Not exactly true.


I could literally write a history book on this topic. But I'll make this post brief... I need to get to work designing several data center networks for one of the FAANGs...

The ability to receive data on a phone was predicated on the development of radio standards starting with 2.5G (GPRS and competing CDMA standards, if I remember correctly 1xRTT) and then coming to fruition with 3G (UMTS and CDMA2000). These standards were thought of and designed years ahead of any phone being available, and every phone company out there was involved and had access to them.

What Apple did (really what Steve Jobs did, Apple is no longer capable of this without him) that was genius was marry his engineering team and his marketing team. Two groups that think, act and speak about as differently as you can, to rethink how the phone was designed and built to present and use data. But all the makers had a data capable phone with browsers, email, etc at roughly the same time. Apple just took off faster because it had, at the time, a markedly better design. But the catch was the walled garden approach and the appeal of exclusivity, creating what some might call a cult. The cult lives on even though the ground breaking designs do not.

Brilliant marketing, I'm not sure I'll ever see another company create such a well integrated product development and marketing organization with the ability to capture mind share like that ever again.

(In response to this post by DownTownHoo)

Posted: 09/28/2021 at 09:30AM



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