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Virginia Lacrosse Board


Joined: 01/04/2001 Posts: 1279
Likes: 864

Well brand can encompass a lot, but after b2b championships it should be

a positive. As an observer/fan I would say the brand includes the following;

- Championships and playing our best when it matters most
- Earned not given…while that might be a Bronco tag line lacrosse seems to value it as well
- Be a man- take life, school, sports, relationships, and community seriously
- Player centric- kids lead, freestyle, fast/aggressive but accountable

When your brand is defined by success and winning it’s hard to see how you have a brand problem, to me it’s something else or just a one year blip. One thing I am certain of though is if any kid choose another destination because they were intimidated by the roster, thought they might not play right away etc then I am happy with their decision. Hopefully we can find someone with a chip on their shoulder who refuses to backdown from any challenge.

(In response to this post by dsr)

Posted: 10/06/2021 at 12:02AM


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Current Thread:
  His sister is at UVa ** -- HOOLAXFAN 10/03/2021 5:54PM
  Do you know if he was down to UVA and UNC? -- CBHoo 10/06/2021 09:12AM
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