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Bourbon Bowl

Joined: 01/24/2002 Posts: 12276
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Champion gets 3 things out of this: Reason's recipes, Reason's brewer Mark


Fulton, and Reason's CFO Jeff Raileanu, who's a very talented economist. From a branding standpoint, IMO, by adding Reason to the lineup, Champion goes from churning out good-time beer to becoming a serious craft brew player with more sophisticated and nuanced offerings.

Reason gets paid, and I'm sure there are plenty of financial incentives for Fulton and Raileanu to help grow the Champion business. Reason also, I'm guessing, gets to piggyback on all of the regional distribution licenses that Champion has established in states east of the Mississippi, in addition to showing up on taps at all of the several Champion restaurants and taprooms in Central Va.

Hunter Smith does't lack for vision on the restaurant/taproom side, and that side of the craft brew business was never something that Reason was interested in...but it's a major part of the future of the industry, IMO, ever since grocery store shelves became saturated with choices, which now includes growing seltzer and cider segments.


(In response to this post by 1819Hoo)

Posted: 11/17/2021 at 09:35AM



+1

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Current Thread:
 
  
Champion is absorbing Reason Beer on December 1. -- jdubforwahoowa 11/16/2021 12:07PM
  To me, Random Row has some stellar specific ones. -- jdubforwahoowa 11/16/2021 1:51PM
  Is there anything from Champion worth drinking? -- Lucius 11/16/2021 1:32PM
  No. ** -- Wahoos1 11/16/2021 2:21PM
  Stickin' comes on tap now and then -- HooDoggy 11/18/2021 09:46AM
  I drink what I like, don't worry about other -- jdubforwahoowa 11/16/2021 2:42PM
  I don't put a ton of stock in ratings either. -- Lucius 11/16/2021 3:49PM
  Yes. We hit Monks just for the Pliney. ** -- Wahoos1 11/16/2021 2:43PM
  SERIOUS Commonality. LOL -- jdubforwahoowa 11/16/2021 2:47PM
  Missile is below average to me. -- Lucius 11/16/2021 2:06PM
  The Czech Pilsner -- jdubforwahoowa 11/16/2021 1:54PM
  I would actually agree with that. -- jdubforwahoowa 11/16/2021 1:40PM
  I'm fine with their tasting room. -- Lucius 11/16/2021 2:03PM
  Optimal Wit. Love that stuff. -- jdubforwahoowa 11/16/2021 2:06PM

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