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Joined: 10/22/13 Posts: 4136
Likes: 2378

That is exactly what he did. It is really brilliant. He knew that he could

not produce mass production of the shoes anyway and wanted one of the big companies to essentially have a BBB line in their brand.
So he came up with the $500 shoe knowing there would be few sales and he wouldnt have to produce many, but that if Lonzo is as good as he appears to be, one of the big companies would cave and eventually you will see BBB shirts etc under the Nike or Adidas brand.

(In response to this post by CAV itee)

Posted: 07/17/2017 at 1:46PM


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Current Thread:
Have we underestimated Lavar? Is he a marketing genius? -- CAV itee 07/15/2017 11:15PM
  I doubt LaVar has much of a long game planned. -- robmd 07/16/2017 2:38PM
  He definitely knows how to get his name out there -- woodrum 07/16/2017 11:49AM
  Think about this if you're UA or Adidas ... -- Blah 07/16/2017 11:39AM
  Bottomline: People care what shoe Lonzo wears. -- Blah 07/16/2017 11:16AM
  No. Just flat out NO. -- Matthooz 07/16/2017 10:46AM
  He's guaranteed himself a nice income -- 007 Hoo 07/16/2017 09:51AM
  They're already working on a reality show -- CAVern 07/16/2017 10:55AM
  Maybe, but he hasn't underestimated himself! ** -- WNCHoo63 07/16/2017 09:35AM
  I wish i had more likes so i could give this like 30 ** -- ProfessiHOOnal 07/16/2017 7:32PM
  LMFAO ** -- HoodatB 07/16/2017 02:59AM
  While he is master of his domain ** -- Mg234 07/16/2017 02:37AM
  Yes, if marketing genius is spelled blowhard db -- Pezhoo 07/15/2017 11:20PM
  I think it is ** -- Molina 07/16/2017 08:15AM

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