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Joined: 3/5/15 Posts: 5885
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That was already possible under Net Neutrality though

If it was just throttle heavy users, that was already possible under Obama administration rule-making. Any throttling or pricing plans based on raw network usage (either up, down or both) at the consumer endpoint is/was allowed.

But the ISPs decided from a marketing standpoint that consumers would not embrace those plans. Everyone wanted 'unlimited Internet' and anything that was not 'unlimited' was not popular at any reasonable price. The real money though is not in selling bits, it is in selling eyeballs (e.g. the consumer IS the product, not the customer).

Since Net Neutrality did not allow ISPs to sell preferential access to customers (either by zip code or by producer), and instead clung to the model that the retail residential customer is paying for a utility (basic access to the internet), it did not allow ISPs to monetize their gatekeeper ability over their customers browsing habits.

Soon ISPs can send you a bill for connection, and send Netflix a separate bill to carry their bits to you, and the bill they send Netflix can be different than the bill they send some other producer for the same bandwidth. How much are your eyeballs worth to Netflix? That is what the ISPs will try to charge Netflix to access your eyeballs.

Netflix and other producers will have to decide how to wield their own influence. Since ISPs are often monopolies or duopolies in lots of markets, it will be hard for Netflix to withhold their content if they feel they are getting gouged.

(In response to this post by BocaHoo91)

Posted: 12/07/2017 at 2:26PM


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Current Thread:
Help a brother out...Explain Net Neutrality to me, please ** -- shawsvegashoo 12/07/2017 11:38AM
  And this is where the hysteria comes from -- Faz d. Hoo 12/07/2017 1:02PM
  How many? -- The Hook 12/08/2017 10:59AM
  From a fairness perspective... -- The Hook 12/08/2017 1:12PM
  The thing is, the law is already in place. -- Lucius 12/07/2017 1:43PM
  It will probably not work quite that way -- Toolie92 12/07/2017 2:30PM
  Again, I have no faith. -- Lucius 12/07/2017 2:32PM
  And the flip side of that being... -- The Hook 12/08/2017 11:02AM
  With Net Neutrality -- Faz d. Hoo 12/07/2017 11:46AM
  Meaning that . . . -- RML Hoos 12/07/2017 11:57AM
  That's not exactly correct -- NJHoo 12/07/2017 2:19PM
  Uverse is a shared, not dedicated service. -- The Hook 12/08/2017 11:12AM
  That’s a pretty darned good, succinct summary. -- CDCHoo 12/07/2017 12:17PM
  With NN a provider can still throttle a user -- Faz d. Hoo 12/07/2017 12:45PM
  Regulatory guarantee ay? ** -- Hooddihsm 12/07/2017 12:36PM
  Thanks, good people on here. ** -- shawsvegashoo 12/07/2017 12:04PM

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