Name, Image, and Likeness conversations continue to swirl around college athletics as headlines seem to pop up daily from different angles. The NIL world certainly received attention at the ACC meetings this week in Florida, while the NCAA also released further guidance on the subject as it relates to recruiting.

Everyone from fans to coaches to players and more is trying to figure out where they fit in the picture. Virginia football’s Tony Elliott said coaches don’t really have a choice in the matter, but it’s a tricky puzzle right now. Think of it like someone dumping a bunch of puzzle pieces on the table but not providing you what the picture on the box looks like when you’re finished.

“I don’t think you have a choice. I think we’re just reacting to be honest with you because everything’s changing so fast,” Elliott said at the ACC meetings via the Statesville Record & Landmark. “We had a little bit of time to prepare for it and then it hit and within a year, there’s been drastic changes to the perspective at all different levels. So it’s hard to get comfortable because everything’s changing from day to day.”

The most recent discussion – or controversy depending on your viewpoint – centers on the “pay for play” situation that has evolved through NIL channels. Within the ACC, Miami fueled a lot of the conversation with donor and entrepreneur John Ruiz backing student-athletes through his business venture LifeWallet, a company less than a year into its existence.

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